Portrait of Brittany Feenstra sitting at desk smiling at her dog

Hi! I’m Brittany.

I've been building websites professionally for over a decade. Over the years I've delivered projects for some really big companies and some teeny tiny ones — but the work I keep coming back to is with small businesses, entrepreneurs, solo practitioners, and nonprofits. Basically, places where a website can make a meaningful positive change and take up space against the increasingly monopolized landscape of the modern web.

Part of what I do is help you figure out what to build before we build anything. I work in all the major website builders (Squarespace, Wix, Webflow, Shopify, etc) and I have strong opinions on when to use them and when to go custom. Walking clients through that decision is honestly one of my favorite parts of the process.

I'm comfortable getting technical when a project calls for it — Python pipelines, custom web applications, a flourish of an override in Javascript, web animated SVGs, archive migrations, whatever.

Sometimes projects require really specific skills and I'll always speak up about that. If I'm the right person for the job, amazing — if not, hey! Now you know who or what kind of help you're searching for.

Before I went fully independent, I spent over six years in software consulting — scoping and delivering complex, proprietary projects for major brands, while managing 70+ engineers and $50M in active work. My background helps me do what I do now really well. I'm wired to dig into the layers of a problem before jumping to a solution, and I'm good at helping people make smart decisions that often save them money without making things more complicated than they need to be.

Why “ELC”

The name comes from New Order's Every Little Counts — a perfect song on the 1986 album Brotherhood about making the most of what you've got.

I actually cribbed the name from a project my husband and I had in the early 2010s as an alternative music interview site (which I built), the project died but the name felt too magical to also sunset.

My whole approach is built around leaving people better off than I found them. I only take on work I can personally deliver on. I believe in being transparent with my clients. And I genuinely like the people I work with.

More About Yours Truly

When I'm not building websites, I'm probably at the movies. I co-founded Cinehaze, a Phoenix-based film club and nonprofit that hosts one-off community focused screenings. I also write about film at Tough Cookies, a movie review and essay publication I started as a physical zine and eventually brought to Substack. Also, I built both of those websites too!

I make a great pizza, I’m a certified wine gal, and I'll find any excuse for a costume party.

I live in Phoenix, AZ with my hot husband and adorable dog.

Photos are at the Academy Museum of Motion Pictures with the costume of Frank from Donnie Darko and a particularly good lookin’ pie I made.

Brittany Feenstra at the Academy Museum of Motion Pictures with the costume of Frank from Donnie Darko
Brittany Feenstra holding up a pizza she made in a kitchen